As a web development company, it’s no surprise that we attract clients primarily through our website and other social media channels. Very early on in my business, I researched CRM providers in attempt to find the best lead management software for our kind of business. After trying out a few services, I was left feeling pretty underwhelmed with what was on the market, which was mostly convoluted software that threatened to eat more time than it would save, or half-cooked websites with truly atrocious user interfaces. The answer was simple, build my own.
In a few weeks we created our first version of RainLeads, an online lead manager that streamlined inquiries from our website and various targeted microsites. No manual data entry, all the details were right there to set lead statuses, check off milestones and assign to my sales staff. Over the years new CRMs have come onto the market, but our home-brewed CRM has stayed the test of time for our business. Never having to rely on my staff to manually enter the many online inquiries we receive from prospective clients ensured that no lead was misplaced and that I would have an accurate view of what was happening in our sales pipeline.
This year we followed through with a long-time goal, to adapt our lead management system and offer it to other businesses at an affordable price point. This month we launched www.rainleads.com as the first cloud-based lead management software that provides custom form creation and integration, bringing website, microsite, blog and social media leads into one central location. We were careful to include all the features that have been most vital to our own sales process as well as several more that our clients have requested over the years, including lead and user statistics to track progress, an interactive sales calendar with reminders and iCal/Google calendar syncing, proposal management and pipeline tracking, just to name a few!
One of the most complex and exciting features about this version of RainLeads is the form builder. You don’t need to be a developer to create simple or lengthy contact forms to collect all the information you need to convert a lead to a client. Account holders can generate interactive forms, style them to match their existing website or branding, and easily embed them onto their website, microsites, blog or Facebook page. This brings online inquiries directly into your RainLeads dashboard, but also track valuable information about where the form was submitted so you can gauge the success of your various online channels.
We are just scratching the surface with cool features that we plan to roll out to our RainLeads customers, and I’m excited to keep enhancing our packages, which range from $9 to $49 per month. If you’re looking for a CRM change, or simply looking to start organizing your sales process with a simple but smart lead management software, I encourage you to sign up for a free, no commitment 30-day trial and decide if RainLeads could work for you. We also welcome any feedback and suggestions, so let us know what you’d like to see as well!
Boston, MA (Vocus) August 5, 2010
To enter the contest, simply go to Dighu.com, register for the free site and post a Daily Dighu before the deadline. One winner will be selected at random to win a free iPad. The more Daily Dighus posted, the greater the member’s chance of winning.
Dighu (pronounced dij-yoo) celebrates acts of common humanity and channels social media to promote those small acts of kindness that make the world a better place.
Dighu members post Daily Dighus to let others know what they have done today, such as, “I encouraged a friend,” or, “I welcomed a new neighbor,” and other small acts that will inspire members to do likewise.
Members can also use the site to thank others and to learn about the positive actions of others. Dighu is integrated with Facebook and has a presence on Twitter (@Dighu).
Dighu’s manifesto envisions a digital world focused on positive change: “Let’s raise the digital world to its full potential; let’s unite in uplifting and sharing our humanity through digital means. Let’s embrace social media for connection and shared meaning, not just personal recognition. Use Dighu as the technology tool to accomplish this goal. Challenge yourself daily to a Daily Dighu, a means for your daily contribution to humanity. Dighu use technology for humanity? What a great idea!”
“Did you Dighu?” is not just a tag line to promote the site. “Did you Dighu?” challenges everyone to increase their awareness and act together in the interest of humanity.
Winning an iPad for one’s small act of kindness only sweetens the deal.