Fuchsia McInerney, Pearse Street Consulting CEO, web designer & MySpace marketing guru, was featured on Indie Business Radio today to discuss all of the above!

“Fuchsia was a guest on Indie Business Radio on December 10, 2007. She provided valuable insight into the world of online network marketing, in particular how Myspace can help Indie Business owners increase expsoure and expand their networks. You can enjoy my interview with Fuchsia here: http://www.indiebusinessradio.com/#mcinerney”

Listen to the full interview at: http://www.indiebusinessradio.com/#mcinerney

Indie Business Radio
Your Life | Your Business | Your Way

Launched in October 2005, Indie Business Radio offers practical advice and workable strategies to achievement-oriented, independent entrepreneurs (Indies) who are trading in the traditional corporate ladder to enjoy life and business on their own terms. Guests have included Mark Sanborn (The Fred Factor), Paula Deen and Warren Brown (both of Food Network), Julie Clark (Baby Einstein founder), Jack Canfield (Chicken Soup for the Soul), James Ray (from “The Secret”) and other well known and not so well known Indies. Indie Business Radio is for people who want to break all the rules and build their own corporate ladders so they can enjoy the freedom and flexibility they need to enjoy life and be more available to contribute to their families and communities.

FOR IMMEDIATE RELEASE

MYSPACERS REMEMBER THE FALLEN

Boston, August 3, 2007- In the six years since US troops first set foot in Afghanistan, more than 4000 soldiers have lost their lives there and in Iraq. As fighting continues, friends and relatives of the dead seek to memorialize the lives of those lost, but mounting tolls and geographic disparity has made the collaborative effort difficult. Now, with the help of design firm Pearse Street Consulting (www.pearsestreet.com) and the use of popular social networking platform MySpace, Remember the Fallen (www.myspace.com/rememberfallensoldiers) is reaching out to a widespread audience to catalog and memorialize soldiers from all past and present theaters of combat.

When Chris Veit begun the project two years ago in Florida as a simple website, it was able to accrue wide ranging support from present and former servicemen and women, their families, and various businesses and corporations, but acting on the maxim “A Soldier only dies if they are forgotten” he sought a broader audience. Now, with Remember the Fallen on MySpace, he has attracted younger spectrum of visitors, who are finding the site through its growing network of online friends. Greeted by blog entries, photo and video postings, and a stream of patriotic encouragements and remembrances, viewers are able to pay tribute to the lost, and perhaps best of all, link to the MySpace pages soldiers maintained before their death. Since its launch, it has proven extraordinarily popular, with nearly 2000 hits and 500 friends since its creation. As a result, Veit has been able to chat with, and eventually, meet some of the families who have posted on the site. Encouragingly, the site has even seen traffic from visitors unaffiliated with the military, and grows with each friend request.

The site was created with a donation from DesignOg, a division of Pearse Street Consulting (www.designog.com), a 3 year old professional web design company that specializes in design for MySpace.

Remember the Fallen can be viewed online at www.myspace.com/rememberfallensoldiers . For more information, contact Chris Veit, Chris@rememberthefallen.com or Fuchsia McInerney, fuchsia@pearsestreet.com

The new media office at Shady Records contacted us to create a professional MySpace design for Eminem’s famous Detroit-based band, D12. Pearse Street decided this was to be the mother of all MySpace pages. We put our design skills and tech-knowledge in high gear to build an interactive Flash flipbook featuring each band member, with a special tribute to late member, Proof.

Pearse Street stayed true to the almost gothic quality of the D12 style, straying from the popular hip hop “bling” and representing the down and dirty visuals of the city streets. Behind the scenes, this custom MySpace layout is updating by a fully-customized content management system that allows text and audio updates to be made through an admin panel independent of MySpace. Check out the page at www.MySpace.com/D12

This project lead the way for Pearse Street’s subsequent work with Shady Records’ parent company Interscope Records. Pearse Street was hired to design a series of interactive Flash banners to use in a viral marketing campaign promoting the Re-Up album. These banners can be found on the various MySpace pages and websites of the following artists: Eminem, 50 Cent, D12, Bobby Creekwater, Lloyd Banks, Shady Records, Ca$his, and Stat Quo. In two months these banners received over 5 million views, which all considered a great success!