Martha Everson

Artist's Ecommerce Site

Launch Project

About The Project

Martha Everson is all about enjoying life on the coast. Whether she's in southern California, Florida, South Carolina or at home near Boston, Martha is never far from the water. Her images reflect her avid interest in nature and being outdoors. This website redesign transformed her formally outdated and partially functional website into a dynamic, rebranded ecommerce website. The new site succeeds in professionally promoting her name, her product brands, her portfolio as well as a new and improved online store.

Pearse Street provided Martha with a custom admin panel to control her portfolio, store, blog and general content. The ecommerce functionality accounts for multiple product types, collections, categories and flat rate shipping, all processed in real-time through Authorize.net.