The Team

Fuchsia McInerney - CEO & Creative Director
At the helm of Pearse Street, Inc. over the past seven years, Fuchsia has designed hundreds of websites, microsites and social networks, including custom branding, interface design and accompanying print collateral and managed the growth of the company from a small one-woman shop to a multi-faceted software development and internet marketing powerhouse. Fuchsia works closely with all aspects of client projects, from identity establishment to quality assurance, ensuring that each project has consistency and accuracy prior to a final launch. Fuchsia is also the founder and co-owner of Social Focus Marketing, Inc., a social media marketing company based in Salem, Massachusetts.
Specialties: Branding and identity, business consultation, creative direction, quality assurance

Jonathan McInerney - Vice President
Jonathan has been with Pearse Street since its founding, overseeing Pearse Street’s Internet marketing initiatives and the creation of its internal marketing department and ultimately, the inception of Social Focus Marketing, Inc. Other areas of contribution include human resources, Mountain Dew supply, financial management and overall planning/execution of Pearse Street marketing campaigns. He is also a father, husband, brother, son, EMT, Iraq War Veteran and full-time fire fighter for the City of Lynn.
Specialties: Search engine marketing, market research

Susan Dodge - Project Manager
Susan has leant her artistic and organizational expertise to project management roles at Pearse Street for the past several years, and has been integral to the growth of the company during this time. As project manager, Susan is a reliable point of contact during the process of building a website, clarifying technical details, planning out subsequent development and ensuring that client needs are met. Susan’s expertise is with client relationship management and coordinating the design and development teams to meet our clients’ visual and programming needs.
Specialties: Client relationship management, project management

Kurt Vachon - VP Business Development
Since 2007, Kurt has brought his advanced front-end design and development skills to Pearse Street’s clientele, as well as the company’s own internal diversification initiatives. As the company’s most senior employee, he has been integral in its evolution in the field of social media, spearheading social network software development and advanced WordPress content management solutions as primary services. Kurt’s role today is to seek out new trends and technologies and integrate them into Pearse Street’s service offerings and client projects.
Specialties: Wordpress, social media APIs, application design

Luc Vachon - Senior Programmer
Luc brings his advanced technical expertise to nearly every project that comes through Pearse Street’s doors, expertly and efficiently implementing advanced social network software and applications. As the original developer of the company’s social network software platform, his skill set ranges from integrating advanced features into the software or tackling new software and development from the ground up. Luc also plans and advises on all levels of advanced programming in the company. When he is not staring at binary, he also enjoys scuba diving, hiking, and snowboarding.
Specialties: Software design and development, Android application development

Derek Hall - Front-End Developer
Derek works on many aspects of Pearse Street’s web development projects. He conceptualizes the user interface and front-end development plan for social networks, tailoring the user experience to meet the project’s theme, target market and functions. Derek is also skilled in custom illustration and artwork, as well as Flash and motion graphics creation from branded video players to interactive Flash applications.
Specialties: User interface design, advanced Flash development and design

Richard Medeiros - Programmer
Following a year-long internship with the company, Richard’s expertise at Pearse Street ranges from installing and customizing core social features to developing new advanced features to work for our client’s specific needs.
Specialties: Software customization, advanced development

Matt Rainsford - Front-End Developer
Originally from Birmingham, England, Matt crossed the pond to work with the Pearse Street design and development teams. While active with front-end development of our social networking software, Matt also works closely with each client project as a technical point of contact during the development, QA and post-launch phases.
Specialties: User Interface Design, Social Network Development

Makanga Njagi - Project Manager
At Pearse Street, Makanga is responsible for seeking out new and promising business relationships. He works directly with prospective and existing clients, as well as service partners, analyzing all levels of web development needs, establishing short- and long-term goals and initiating a work plan to suit the project. Makanga specializes in enterprise solutions for large businesses, service affiliates and educational institutions.
Specialties: Enterprise solutions, higher education marketing, business partnerships

Chad Kaufman - Mobile Developer
Following a successful career as a software systems analyst, Chad transitioned into developing mobile applications exclusively with Pearse Street. Based in Chicago, he developed our first iPhone applications and spearheaded the creation of the iPhone-based social network frameworks. In addition to iPhone work, Chad also work with Android applications and is in the process of developing a social network framework specifically for the Android platform.
Specialties:

Elizabeth Farrell - Assistant Project Manager
Having worked in Project Management for the past decade, Elizabeth came to Pearse Street to utilize her background in graphic design, marketing and advertising to bring social network development projects from concept to completion. Working closely with the project managers and development team, she is responsible for coordinating deadlines, content and pre- and post-launch tasks. In her spare time, Elizabeth enjoys creative outlets such as painting, drawing, sketching and photography.
Specialties: Project Management

Yvonne Ellis - Graphic Designer
Yvonne uses her passion for web and social media design to create unique, exciting and dynamic sites. Always striving to think “outside the box”, she uses her skills in layout, typography and illustration to create new and exciting logos and user interfaces.
Specialties: Illustration, Layout and Typography

Anson Airoldi - Junior Developer
Since the start of his education in Computer Science at the University of Massachusetts Lowell, Anson has been dedicated to web development and the production of large scale, dynamic web applications. His overall philosophy when building is to maintain a visual and functional attraction to the user while ensuring the backend is held to the same standard. He enjoys implementing the newest features of the web into his sites to give the user the most up-to-date experience.
Specialties: JavaScript, Jquery, AJAX applications

Amy Grishman - Marketing Director, CEO Social Focus Marketing, Inc.
In March 2008, Amy spearheaded Pearse Street’s marketing department, launching clients’ websites and networks into Google’s top ten and building significant traffic results and communities of users. Within this role, she works closely with clients to brainstorm, strategize, and implement comprehensive marketing campaigns, guaranteeing high visibility and viral success for each social network and website that we launched. During both design and development stages, Amy is an advocate for the client to make sure that each phase of the project is consistent with their marketing goals. After two years of growth under Pearse Street, Social Focus Marketing, Inc. was formed to provide a more robust line of marketing services to its clients, including businesses looking to benefit from social media marketing services. As the C.E.O. of Social Focus, Amy manages the design, development and marketing of social media marketing accounts, as well as performs a range of traditional PR services.
Specialties: Social media marketing, public relations, search engine marketing

Wilson DeJesus - Web Designer
At Social Focus, Will is responsible for conceptualizing, designing, and developing professional business websites and social network Layouts. He works closely with our clients to not only provide the level of service we strive for, but also pushes to bring forth new ideas and concepts specific to our clients needs.
Specialties: Web and Graphic Design, WordPress CMS

Daniella Vollinger - Marketing Manager
Daniella has worked on the ad sales team for a national financial media company, on the institutional sales/marketing team of a global asset management firm, and on the design team for a cosmetics company owned by the luxury conglomerate, Moet Henessy – Louis Vuitton. She studied literature and graphic design in college, and has propelled her marketing career forward with her entrepreneurial thinking and fresh aesthetic. Applying her skills in both language and art, Daniella manages the social media marketing and design for our clients’ campaigns.
Specialties: Social media marketing, campaign strategy

Joshua Norton - Video Production Specialist
As C.E.O. of Tanner Videos, Josh work closely with Pearse Street and its diverse clientele to plan and produce professional, quality videos for the purposes of marketing and brand exposure. He specializes in viral video productions and corporate video. From commercials to virtual tours, he can work with clients to provide a state-of-the-art high quality video presentation for the website viewers.
Specialties:
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